The New Media Parlour


City Farm Project Report – Week Eight

The City Farm video team is finally moving into the editing phase of production. I went to the farm with Sarah and Neicy over the weekend and we got lots of usable footage. We got Andy’s intro, some volunteers talking about the work they do, some exterior and landscape shots, and action shots of volunteers working. We each also posed as volunteers and said a few works about the importance of volunteering at City Farm to use as filler if the need arises during editing. Tonight in class we will log the footage and (depending on how long that takes) also begin editing. We will need to get a group member (we discussed Brad doing it with his made-for-radio voice) to record the voice-over parts as well. My only concern is having smooth editing sessions with so many people involved.

On the social media team we finalized our designs and fonts for the Facebook tabs . We considered using the burlap background that the signage team is using as well, but decided that we liked the clean look of the white background across all of our tabs. We are using the font Poplar for our headings, which the signage team is using as well and is the closest font we could find to the one used on the City Farm logo, and trusty Helvetica for the body text. I made the appropriate changes to the “Volunteer” tab design to match the others. The social media project, which I think is going the most smoothly, has not had a chance to meet as a whole in class yet. I’m really hoping our group can meet at some point to sit down and actually put the tabs up on the Facebook page and to discuss in more detail the guides that we will be giving to City Farm on social media tips and steps so they can maintain it after the project is over.  I believe two people have already volunteered to write up the guides, but think we should discuss together what to include.

This week is all about editing! My focus is to be involved in the editing process, although I understand the stress of too many people trying to edit at once. I may set up a time to come in during the week and work in Final Cut Pro myself to get a better understanding of it. I understand that in class only one person can be interacting with the program at a time.


City Farm Project Report – Week Seven

Last week’s class, though a little chaotic, was very productive. I was able to get an overview of Final Cut Pro and some beginner training on the video editing process. I’m hoping that tonight’s class will give me more training and maybe even some hands-on time with the software (but with so many people that need to learn it, I’m not holding my breath on getting  in the driver’s seat). I also liked being a part of the tagline brainstorming process. It was fun, a good exercise, and we got some good ideas out of it. I’m looking forward to seeing what Andy has to say about our top picks.

My biggest worry is that the schedule for the video production is breaking down. We have already done some editing, some shooting, and some storyboarding, and have a few versions of the script. But I don’t feel like we are producing it in a clear timeline. We are supposed to come to class tonight with storyboard ideas based on the script we have and initial footage taken. Except that I don’t know what footage has been shot and what needs to be done still. I have a very rough storyboard idea to bring to class, but I felt like I was being held back in my creative process because there we so many unknowns about what we already have and need and don’t want. I hope that in class tonight we can get a final storyboard together that includes the footage already shot, see where the holes are in the storyboard, so we know what needs to be shot at tomorrow’s meeting at the farm. I know we are going to work on some more video editing tonight, but I’m not sure what we are editing when we don’t have a final storyboard or all the footage yet.

The social media group actually seems to be moving the most smoothly. We have posters for tabs to add to our Facebook page, we are getting quite a bit of activity on our Twitter page, and we are working on “how-to” guides for the various outlets so City Farm can continue to utilize the online community that we are building for them. I did the Facebook tab for interested volunteers. Once we finalize the fonts that we will all be using in our tabs, we can add those to the page to complete that step. I posted two interesting articles on community gardens to the twitter page and hope to post more this week.

Overall, I am anxious to get to class tonight so we can sort through some communication issues from last week and work hard to nail down our video production schedule. I’m hoping the social media group can meet quickly at the beginning of class (since there was no time last week) to finalize our font and add the tabs to the Facebook page together.


City Farm Project report – Week Six

This week was very productive for the City Farm team. In class last week we were able to put together an initial storyboard and script for the video to show Andy. Brad showed the material to Andy and got some good feedback from him on additional points that need to be made in the video. Terry was able to work these points into the script. I, unfortunately, couldn’t make it to the farm again last weekend because of a pesky apartment move. But I look forward to seeing the initial footage they shot while onsite and pray that I don’t have an appointment to shampoo my cat next time the group is going to the farm so I can go also. So it’s good to see some production finally going on for the video. Hopefully tonight we can finalize the storyboard and script and shoot the footage we need this weekend. That way next week can be dedicated to editing. I would like to be able to sit it on, and help a little (don’t want to many cooks in the kitchen), with the editing process because that is one aspect of the class that I would like to learn more about, since I have no video production experience.

I moved from the signage team to the social media team because I think the social media aspect is one that will be good experience for my portfolio and what type of job I want to get. We are working hard to increase City Farm’s presence on Facebook and Twitter. We decided that initially, we should all have access to post on the Twitter page any relevant articles or organizations we should be following. There was some discussion about the varied tone of the tweets with 10 people posting, but we decided that if we want to get more follower, quantity of posts is slightly more important than quality. Nicole made a good point that only about 10% of your tweets will be seen my any one person and with 140 characters, it will be tough to notice a change in voice. I didn’t have as much time this week as I was hoping to look for good articles or events to post so my goal for this coming week is to contribute more to the content of the Facebook page and Twitter. I was excited to get some design experience in with the social media project as well. We decided on 4 additional tabs to add to the page (Volunteer, CSA, Green Box, and buyers). We each took a category and mocked up a page in Illustrator. I made a page for the information on volunteering at the farm. I hope that in class tonight we can all show our initial designs, get feedback, make changes if necessary, and have these posted in the next few days. I’m glad that I’m getting more experience in custom FB tabs, which will be a vital skill for future Facebook projects.

The one thing that seems to get a lot of interest when discussed, but hasn’t gotten off the ground is training on various software. I think this may need to be delegated to the professor, to put together workshops on CS, Final Cut, etc. We are all looking for the skills, but are all too busy with the projects to also try to put together and schedule workshops.   

Overall, I try to ignore the fact that we are halfway done with class without much solid deliverables for the client, but am very confident that we are all motivated to produce as many good, useful products for City Farm as possible and the next few weeks will be very productive for the team.